Graphic Design 101: Color, Hierarchy, and What’s Next! 🎨✨

Tonight’s class at Hillman Tok University was all about understanding color and design hierarchy—two key elements that can make or break a design.

Hey You,

Tonight’s class at Hillman Tok University was all about understanding color and design hierarchy—two key elements that can make or break a design. We explored how color psychology influences branding and perception, and how hierarchy helps guide the viewer’s eye through a design. These are the building blocks of strong visual communication, and I’m excited to see how you all use them in your work.

But let’s be real—I’m done being Mr. Miyagi. 🥋 You’ve got the knowledge, you’ve done the work, and now it’s time to put it all into action. Next week, we’re moving from theory to application—you’re taking your skills to the computer and learning Canva Basics. This is where you start designing with intention and strategy, so come ready to create!

Missed Tonight’s Class?

No worries! Check out the replay, and I’m also attaching tonight’s slides for paid subscribers so you have them as a resource. Whether you need a refresher or couldn’t make it, you’ll have everything you need to catch up.

Your Homework 📌

🔍 Find a bad design – Look for an ad, poster, or product packaging that doesn’t work.
❌ Identify the problem – Is the color choice off? Is the text hard to read? Does the layout lack hierarchy?
💡 Suggest improvements – What changes would make it clearer and more effective?

Going Live on TikTok Monday! 📱💡

I’m thinking of going LIVE tomorrow around lunchtime to chat about being a creative and answer any questions—whether you’re a designer looking for guidance or someone seeking to hire a designer. Mark your calendars and bring your questions!

But, I have a question:

Stay Connected:

📷 Instagram: @iamcaseyrenae
📝 Substack: Casey Renae

💬 Drop a color emoji in the comments that represents your creative energy today! 🎨🔥💡

See you next week in class—it’s time to start designing! 🚀

Thank you for being a paid subscriber—please enjoy the full slide details below! 🙌💡